Have you heard of the American social networking service LinkedIn, one of the world's largest professional networks with over 1 billion members in more than 200 countries and territories? LinkedIn was started as an idea that co-founder Reid Hoffman had in his living room in 2002, and was officially launched to the world the following year on May 5, 2003.

LinkedIn is a social networking service for businesses with a vision of creating economic opportunity for every member of the global workforce and a mission of connecting people around the world to increase individual and organizational productivity and success. LinkedIn is a social networking service for businesses to register their real names with the mission of connecting people to personal and organizational productivity and success. or "It's a tool for headhunters and internal recruiters to find candidates for open positions! But it is much more than that. Business professionals around the world use LeinkedIn to share their work history, skills, knowledge, and experience, and to connect with companies and professionals to create and expand not only their careers, but also business opportunities on a global level. LeinkedIn is used by many business professionals to create and expand their careers as well as business opportunities on a global level.

(As of October, 2022)

✏️ Who is using LinkedIn in Japan?

LinkedIn added Japanese as its 10th supported language in 2011 and launched a Japanese version of its site. In Japan, the site tends to be used by professionals such as business developers, engineers, IT and marketing personnel, in addition to sales personnel.

  • More than 35% of Nikkei 225 companies use LinkedIn Marketing Solutions for external communications (LinkedIn Marketing Solutions: a set of tools and services provided by LinkedIn Inc. to leverage the professional networking platform for marketing purposes).
  • With about 60% of its members in Japan being business decision makers, LinkedIn is also gaining attention as a tool for B-to-B marketing and ABM (Account Based Marketing).

According to a press release by LinkedIn Japan, the number of members in Japan will exceed 4 million in 2024, so it is highly anticipated to see how the “region,” “industry,” “job title,” and “position” of Japanese members are growing.

(As of September, 2022)

✏️ What is the decision-making demographic among LinkedIn's membership?

LinkedIn is one of the largest professional networks in the world, with more than 1 billion members in over 200 countries and territories, yet four out of five of its members are involved in business decisions. LinkedIn is the world's largest professional network, but four out of five of its members are involved in business decisions.

✏️ How is LinkedIn used?

There are many social networking sites out there today. While they may have the exact same or similar goals and characteristics, LinkedIn is notable for being a “business-focused social network” that sets it apart from other social networking sites. As it tells the story, LinkedIn is used to enhance business knowledge and skills, develop careers, and explore new businesses and jobs.

Next time, how can you use this LinkedIn in your marketing? I will look at how LinkedIn can be used in marketing!

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